“Don’t Wait” Nuplazid Consumer Banner
Client:
Acadia Pharmaceuticals
As the copywriter for this banner, I wrote a narrative arc illustrating the journey of living with Parkinson's disease and its intricate challenges. The storyline portrays a couple enjoying their golden years through travel until the patient begins to experience hallucinations and delusions. The banner encourages patients to discuss these complex symptoms of Parkinson’s disease with their doctor.